Bold by Shaun Smith 0000-00-00 00:00:00

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by Shaun Smith
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Bold by Shaun Smith
Author
Shaun Smith
Publisher
Kogan Page
Date of release
Pages
336
ISBN
9780749463458
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
62
Verified safe to download
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Book review

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

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